Posts in Branding | Aaron Brethorst

Nov 09, 2006

An object lesson in bad design

Hits 99.1 FM out of Newfoundland demonstrates a salient principle: think about all of the ways your product will be used.

Sep 21, 2006

Branding

Propagandizing Propaganda

My friend Rob forwarded me a link to an interview on AIGA about Aleksandar Macasev’s Joseph Goebbels Project: I am not trying to [create a hero out Goebbels by elevating Goebbels as an icon of information and disinformation], but part of the point...

Aug 18, 2006

Branding

Judging a Book By Its Cover

The GUIdebook is a fantastic archive of OS and application screenshots from the past twenty-plus years. I spent an hour last night browsing through it and rediscovering many old, almost-forgotten friends, including Mac OS 8.0. I could probably wri...

Aug 04, 2006

Branding

Best Brands of 2006

Found through BrandChannel.com (of course): Interbrand in association with Business Week published a report on the best brands of 2006 (watch out, it’s a PDF). Topping the charts, not surprisingly, was Coca-Cola. What did surprise me, though, wa...

Jul 24, 2006

Branding

Brand, Identity, and Snarky Commentary

I just stumbled across the Identityworks website, by way of Digg. Although I’ve never seen Identityworks before, it’s rapidly becoming a new favorite. Dating all the way back 1998, the site catalogues brand and logo changes from across the Fortune...

Jul 24, 2006

Branding

Never Forget About Fun

I just read a blog post from Robert Scoble about Zillow, the super-hot real estate start-up based here in Seattle. Robert discusses Zillow underpricing his Bothell, WA house’s value by $30,000, and why it’s best to buy a house in Half Moon Bay dur...

Jul 24, 2006

Branding

Rebranding Detroit -

Another oldie-but-goodie: BrandChannel.com (which I’m becoming addicted to) published an article back in 2004 about Detroit’s efforts to shed its “toothless and anarchic” image. Detroit had a significant opportunity to pull off an effective, widel...